Showing posts with label Burberry. Show all posts
Showing posts with label Burberry. Show all posts

Monday, September 17, 2018

Burberry Burns Unsold Merchandise

The Burberry store in Mayfair on April 26, 2018 in London, England. Photo: Jack Taylor (Getty Images)
I have been watching/listening almost exclusively to BBC World News America lately and today I learned something shocking about Burberry, a brand I have long admired. "The British luxury retailer Burberry has taken protecting their brand to new extremes, reportedly burning over $33 million in unsold merchandise rather than sell it at discount or donate it." Read more here.
I hate to shop and I am not a fashionista but if I were, this brand would be off my list forever as it takes planned obsolesce to new heights. I am completely stunned, how about you?