Thursday, January 1, 2009

Paul Newman | Unique Typographic Design . . .

I am amazed by the design creativity exhibited in this 2001 film festival poster that uses a unique combination of typography and photography to so simply convey the quintessential Paul Newman (1925-2008).

It actually took me more than one look to "get it" (you have to crook your neck twice). First to the left; then to the right. I've done it for you below.



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3 comments:

Tracy Watier said...

Rosemary - I love it that you get so excited about typography! I always feel like such a dork when I point something out to a friend (or my husband) who doesn't "get it" and could care less! My artist daughter gets it but she's in college and not around so much lately. This example on today's post is really fantastic and so clever. Thanks for showing it!

Anonymous said...

I agree. The type is great, and the execution is clever and fantastic. And maybe I'm reading way too much into this, but I like the contrast of the subject with the means.
It is designed in a very "European way (basic type and color) and it's subject (Newman) is a quintessential American icon.

Anonymous said...

I like this poster, too! I hope I don't ruin things by mentioning that the logo for New Man, designed by Raymond Loewy, uses a similar device and can be read right side up or upside down.